Pyramid scheme - revisited

14 01 2007
I've found a bounch of pyramides near a good frequented club, and this time the text in the pyramides still worked. So, just for the reading pleasure (and to be complete) - here is the text:
Dear Moneymaker, So, you want to make money, and lots of it. You have come to the right place. It is really simple : 1) Right click on the pryamid and choose "pay". 2) Pyramid will appear in your inventory. IMPORTANT: The Pyramidt you get has not been validated, and will not work yet!!! 3) Drag and drop the Pyramid on the ground near the original and touch your copy . 4) Click yes to the money question which will activate the Pyamid. (If you do not press yes, the object will not work, this is needed to distribute the money that will be payed to the object). 5) If everything has been done correctly, the following text will apear above your object: "How to make money (touch me)." This means you now have a working version of The Pyramid. 6) Delete the copy of the Pyramid in your inventory while the actual Pyramid is on the ground. (not nescecary, but the one in your inventory is useless, unless you validate it). Take the validated Pyramid with you and place is somewhere where a lot of people will come. Here is how it works: After you have validated it, people can pay your pyramid L$20. Everytime someone does that, YOU get L$5 and they get a copy of the pyramid and have to go through the same steps as you have. If that person also places their pyramid somewhere and another person pays L$20, he/she gets L$5 and YOU get L$10. Just sit back, relax and make money. DisQ Hern
Please remember: DisQ Hern is not selling those pyramides anymore, in fact you can get a device in his shop for free to disable littered pyramides anywhere without being the owner of the object nor being the landowner.

Some links

11 01 2007

Annoying objects for nobrainers

11 01 2007
Don't we all know it? The famous "Pyramid system", which brings many people to litter other people's sims with it in the hope to make some cheap money without much or no effort at all? Pyramid Every time I see this type of garbage I want to barf. Some people just need to grow a brain, somewhere, somehow - and very fast, too! Those types of schemes are not working! Not yesterday, not today, or tomorrow! No, no, never! The only people making money with it are in the 1st and 2nd level of the pyramid actually, the rest gains nothing. Nothing at all, well, not really true, perhaps they gain anger and want to kick themself in the ass for being so dumb to actually pay money for such kind of rubbish! If you don't want to believe it, well, take a very close look to the article about pyramide scheme in the Wikipedia. If you still want to pay money for such a scheme and are not in the 1st or 2nd level of it actually - well, better read it again. Actually such schemes are a violation of the Terms of Services of Lindenlab. So littering such a thing makes you a receptive for a Abuse Report. Well, at least the author Disq Hern got the message, he's not selling these pyramides anymore since the mid of December 2006. You can get now a device for free at his shop, called "Pyramid stopper", to get rid of this rubbish even when you are not the land owner or tenant of a parcel. Just go and grab it in his shop at Insula Inferi West.

Search changed

11 01 2007
As many might have now noticed (or not) - the implementation of the search feature in SL has changed. According to this article in the SL blog it is now this way:
You may have noticed that Search > Places returns slightly different results after today’s update. Previously if you had a place with a description like “clothingshirtshoes” a search on “shirt” would find that place. Now our searches work more like Google, Yahoo, ect. and will only find full words. Thus “clothing shirt” and “clothing, shirt” will be found, but not “clothingshirt”.
This, to say it simply, hurts business until the word spreads around under the users and still then some might not know how to do it otherwise. (Yeah, some people would just right now say: LL is to blame for using the "toy database" MySQL, why have they not used Postgres or $insertyourfavoriteenterpriseRDBMShere from the beginning? Guess what? Stick this statement in your ass, those flamewars bring nothing new...) Ah, and of course, the inevitable Mr. Prokofy Neva has written an article about it, too, using much more words to get the same message to the people like I did. I'd like to see him as a Rebel without a clue from now on.

Second Life goes Opensource - so what?

08 01 2007
Yesterday was one of these days - out of the blue happened one important thing, about that already many rumors spreaded around lately. The client part of Second Life was released under the GPLv2 license, which means: it became opensource. Well, some expected it sooner or later, because there were already interviews around in which the CEO of Lindenlabs, Philip Rosedale, was very open about it. So now the first step happened. We are going to see, if they are also opening up part of the server side or not. But, and this is the important message: the cat is out of the bag right now and no way to get it back - anymore! So, the important questions to ask are: why did it happen and what can I, the user, expect from it in the future? What does it mean to me personally? Why it happened Face it: even if Lindenlabs is a very prospering company and they are making real money, they have only limited manpower. Less manpower actually at the moment then needed to do the necessary changes alone, it seems. To quote Cory Linden from the last technical Town Hall meeting:
We don’t currently have the development resources to split off a team to start building a new client – although if anyone has a 10 to 20 person development team with experience in high-performance OpenGL who would like to talk, please email me! – so we’re doing the hardest possible thing, which is to rebuild the viewer as we go.
So actually they have a very promising product, which still has rough edges after five years, like for example the bad framerate, they have already big plans for new features but they have simply not the manpower to do it all alone. Take further into account, that Lindenlabs is not by far the only company/project in this area, but the most developed and established one and SL is at the moment the buzz thing where the big business gets in. Yes, there is competition, like for example Opencroquet. For even more competitors just take a look at Wikipedia, there are many of them. Take also into account, that actually LL makes no money whatsoever with the client, but with selling islands and renting land on the mainland alone. Writing the server side component and to get it stable, also running the whole server farm, is also a very crucial part for the company. Perhaps more crucial actually than getting the client more stable. Also the lack of an interface to standard applications is disturbing. So, what's the logic step in there when you are actually the market leader in your business, but don't have the manpower necessary at the moment and either see no way to get it fast (there's actually one fundamental law in software engineering if a project is already much behind the scheduled release date that adding further programmers only makes it worse) and/or don't want to spend the money? Right: open up all the source, where it is possible, and hand it over to the community. If you do an intelligent community management, foster and cherish your community you might get very valuable input out of it. You still can lead the development, of course, and make money out of it, there are actually very successful companies running this business model like MySQL AB for example. You might not only get input out of it, but perhaps also big patches and improvements, which can actually relieve your developers. Also - if done right - it can stabilize your market leader position. So this is in my opinion why it happened. And, of course: it gives good karma, is a sign they "we're good" and "hey, we're cool!" What to expect from it So what can the normal user expect from this move? In the short time - not much. He is now able to download the source code, take a look at the inner workings of the client and compile it by himself. Not a thing many people are going to do (well, I did, works normally for me...), but a small fraction of curious people are going to give it a try. Those are the people LL wants to attract actually. In the long time, if done right, you can expect from it perhaps a more improved and stable client, if LL is able to get the right feedback out of the community, mostly in the form of patches against the source. Still LL has the upper hand in the developing and leads it at the moment, of course. Having the client is one part, having the server side the other. A community developer could write awesome stuff in his client, if there is need for it to change the server side and LL says: no, then it is not happening. Period. You can also expect in the mid and longer term perhaps other branded versions of the client. There could not only be anymore the official client, there could be for example an IBM branded client for their own community and so on... You could also expect perhaps some kind of "premium client" - made available by LL only - and the community clients - made by the rest. Let's take a look at the press release from LL:
Linden Lab intends to incorporate certain code changes and enhancements into the official version of the Second Life Viewer, which will only be available from the Second Life website. All code developed outside Linden Lab’s in-house engineering team will be thoroughly reviewed to ensure quality standards, stability and security. Support will continue to be given for the official version of the Viewer only, with third party projects unsupported by Linden Lab. Initial projects may include: bug fixes; improvements to compatibility with less common hardware configurations; support for additional multimedia types; User Interface changes; and potentially new look and feel ‘skins’ for the Viewer itself. Timeframes for these enhancements will vary depending on the scale of the project and project team.
So this is not taken out of the blue. I guess the most important part of the initial projects is: bug fixes. Plain and simple. More important also - I expect projects like Libsecondlife to get a great boost from it actually, since they now don't have the need anymore to reverse engineer the networking protocol. They have now all the kind of documentation they are going to need - it's in the source, Luke! This move could bring of course also new problems into the grid. One could now simply write his own version of the client and for example get it to copy all textures into a filedump on the local harddrive. But then again, we're talking about computers here and this could still be done if the source code would not be open with projects like Libsecondlife and even if this would not be here, it could still be done! This is the simple reason why some artists in world actually are using digital watermarks for all their creations. There are actually more points stated in the Open Source FAQ at the website of Lindenlabs. It's important for LL that they choose the GPL as license. This was the best license they could get for the client. Under other licenses, like BSD for example, it would be possible for a competitor to make their own version of the client and take in improvements without the need actually to give it back to the community. But under the GPL it is open, stays open forever and says: if you want to change it, you must give those changes back to the community. Please note, that licensing issues actually are often the regions for religious, hard flamewars amongst developers. For LL the GPL is the right choice. What might happen in the future So, since the cat is out of the bag now, what might happen in the future? First: the move to more established, open standards actually in the clients and on the server side. They are working on it already. Second: perhaps also opening up the server side. This would be a more hurdlesome step actually then opening up the client, since LL uses licensed third party components on it actually which they cannot open up. The most important part actually would be the Havok physics engine, which is very important for the whole feeling and play in SL. It is not happening in the future any way that this engine get's into the open source whatsoever. So opening up the server side component would actually mean either that you have to build your own substitute for it or to leave it out and license it on your own. But it could happen, that also in the not so far away future the server side would be released as much as possible. Just again take a look at the FAQ:
We don't (yet) plan to release the code that runs our simulators or other server code ("the grid"). We're keeping an open mind about the possibility of opening more of Second Life; the level of success we have with open sourcing our viewer will direct the speed and extent of further moves in this arena.
So opening up the client is also some kind of test actually for LL. Opening up the server could be done, but again how, depends on the 3rd party dependencies actually. But - if the server gets opened - you could expect big changes to happen. Depending on how it is opened and in which way, it could have a big impact on the land prices, for example. Consider the following scenario: the server side code was opened up in a way that anybody could host their own regions/islands and there are bridges to the mainland. This is not so far from happening, if you take a look at this article about the move in CNN Money:
Rosedale and other executives say they fully expect there eventually to be multiple virtual worlds that use Linden's code, or that at least are interoperable with Second Life, so avatars can pass from one world to another. Says Rosedale: "Say IBM builds its own intranet version with our code that's somewhat different from Second Life. But it's probably not that different. A user may say 'Wow, this virtual thing IBM's built is pretty cool. Now I want to go the mainland.' And we have another customer."
This would of course affect in very large scale the prices for land. They would decrease in great scale, for sure. Why? Because let's say that running a region needs only one good powered root server somewhere on the world you can get by a good hosting company (actually I don't know it one root server is enough, of course. But then again, CPUs are getting more and more powerful all over the time and running a game server for other games needs not much more, anyway). A decent machine comes normally with a modest setup fee and let's say the monthly fee is in the range from perhaps 40 to 70 US-$. So, running your own region would be of course much more cheaper then renting it actually from LL, where it costs 195 US-$. Well, perhaps it's even possible to host a small sized island on a decent server, perhaps not. Who knows. But this for sure would hurt Lindenlab. The only steady source of income they have is actually selling their land and selling their islands. And why they are more expensive then booking a server somewhere at a hosting company? Because they not only need to pay the bills for the infrastructure itself and it's overhead and maintenance, but also they have to pay their developers and still generate some profit. Plain and simple. So if ever the server would be opened up, they are for sure either in need of another business model or in the need of doing it in a way not many people are hosting their land on their own. What also could happen now sooner or later is the forming of a project to reimplement the server itself. Since now the inner workings of the client are no longer a black book and the whole protocol is documented, it is another possibility. But, of course, this would need much manpower and is not an easy task. Third: sooner or later the availibility of more clients than the official one. Perhaps a branded IBM-client for in-house use and so on. Conclusion So what to expect actually from it? In the short and mid time perhaps a better and more stable client with nice improvements, if done right by the Lindens. In the mid and long term perhaps a free reimplementation of the server - which would have a big impact on the platform - or opening up the server itself by the Lindens. If - and I repeat, if - this would be done, this is a bigger step than opening up the client and would need to be done very carefully, because it could ruin at least the business model of LL and the business model of money inhabitants of SL, too.

Home visits and the consequences

06 01 2007
Yesterday I visited the new home of my dear friend Lu Stapleton. It's a very nice and modern house somewhere on the mainland, which is definitely a good fit. She was quite impressed by the work of the builder and for sure is going to recommend him to others. While I was there, some classic music played on the parcel. She told me that she bought SLTunes, a nice interface for iTunes to set the media URL on the parcel based on the radio station list in iTunes. It was a cheap buy, doesn't get in the way and gets its job done. A well thought out piece of software, just like all software should be. A tool that doesn't get in your way! Well, I was curious, so I used Google to find some information about this tool and stumpled upon the website of the maker, Darius Lehane, named "Darius Lehane's Second Life." Doh! Ok, the name of my blog isn't exactly brilliant, either, but I gave the site a try and it was worth it. First, if you want to buy some nice software, you can get some very good things there. But, more important and fun to read for me, was Mr. Lehane's "Hall of Shame". It's a list of 8 points and listing some of in his opinion bad developments in SL. And guess what? He's right! For example he mentions empty malls (even the idea of opening another mall is bad), Mr. Lee's Greater Hong Kong and other stuff. It's worth a read! Well, he also has a short list of three points of "Top Places" in his opinion, also a very nice read. And last, but not least, his very interesting article "Guide to Land: How to Own Land and Make Money (or not spend much)." It has some very good tips you should consider when buying land and tells you in all glorious details why it sometimes could be better to buy land from a land baron, and sometimes it is better to buy on mainland and the differences between these two fundamental choices.

My Friday in SL

05 01 2007
Well, today was smooth and without any trouble. All was quiet in the garden, danced with several nice ladies and I found some stuff to read and to do. Well, here's my roundup:
  • An article named "What do Paris Hilton and Second Life have in common?" from the CEO of Iron Realms, a company doing business in and with MUDs, from 10/20/06. Well, Matt Mihaly takes a very negative stance against SL. No great news there, because they are competitors. The quote "SL is famous for being famous" sums his opinion up very well! He has some points there, but the reason for a company going into SL is always first - cheap publicity. If you join there, then you're hip, you get big press for nothing at all and the project costs are just a very minor part in your budget. That's the way it works!
  • A piece named "Relay for Life and Exploits" from Hiro Pendragron from 06/20/06. Quote: "Linden Lab loves to play this game called "Let's release a patch befor a major release!"". About the problems of the patch schedules and that he is the opinion that the Lindens should be allowed to play actually in the world while at work to get a grip of it. Point taken there, but not all Lindens are technicians like he writes.
  • The article of the day: "Politiker in "Second Life": Der US-Kongress wird virtuell." This was today at the frontpage of the website of the German magazine "Der Spiegel". It's about a new sim, in which the US congress was put into. Well, actually good PR for LL at no cost at all, since this is a biggie.

Second Life in 2007 - potential backlash?

04 01 2007
In Terra Nova is an interesting article about potential backlashs about Second Life in 2007 by Ren Reynolds. Points one to three are:
  1. It’s all just sex. sex sex sex I tell you
  2. It's not just sex, it's prostitution
  3. It can be used for hiding / laundering money
Well, guess what? Point 3 already has happened, there are already articles about this possibility in the web. Definitely also worth a read and some of them are just bound to happen sooner or later!

New wiki in town: Second Life Business Communicators Wiki

04 01 2007
There is a new wiki in town: the "Second Life Business Communicators Wiki"! To state from their first page:
This wiki is intended to be a collaborative resource for anyone interested in business and communications applications of Second Life, virtual worlds or 3D user interfaces. It is in its infancy and is by no means exhaustive, complete or ready for prime-time. This is just a start, but it will continue to grow. Contributions or ideas on what resources you'd like to see here are most welcome!
So it is for sure worth watching if it is able to get a decent community.

Wagner James Au about Hype and Anti-Hype

04 01 2007
I've found the article "Second Life: Hype vs. Anti-Hype vs. Anti-Anti-Hype" from the midth of December 2006. A very well thought article from Wagner James Au about the recent developments, company side and growth in SL. Definitely worth a read, so not a short one, so take your time! [Update]: Seems the user base grows about 23% per month according to this artice based on numbers bei Philip Linden.

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