Today I stumbled about this nice quote on a notecard from Remus Zaoh:
It is amazing to me how few SL residents attempt to market themselves in-world when nearly every article written in the mainstream press focuses on Fortune 500 companies setting up shop in SL. IBM, among others, is convinced that SL and streaming 3-D technology represents the future of the Web as we know it. That being said, in my estimation we truly are pioneers in the dawning age of V-Commerce.
Guess what? He's right. Most media coverage just is about the companies, that's all and not so much about the residents actually. So we are going to see where this development leads us. Some just feel the old spirit perhaps like in the old days when the WWW gained ground.
But still consider - the WWW is more like print media. SL is a 3D environment, so both have their niche.