Kategorie: Business

Business

Blame Europe?

The Second Life Herald is running an article named "Blame Europe" about the "virtual child pornography" by Carl Metropolitan (who dislikes it clearly) reported by German reporters.

The main thesis is this:

Sexual "ageplay" in Second Life–as repulsive as it is–would almost
certainly be legal under current US law. In the United States, only
virtual child pornography that is "indistinguishable from" real child
pornography is illegal. [1] However, many European jurisdictions are
far more restrictive. In Germany–source of the recent ARD "Report
Mainz" news reports–laws against "virtual child pornography" are even
stricter, [2] making little distinction between real and virtual child
pornography.

[…]

The First Amendment has led to United States having some of the least
restrictive laws on freedom of speech in the world. But as Second
Life’s real life users become less and less American, and its servers
cease to be wholly US-based, Linden Lab will inevitably be forced into
more limits on what it can and cannot allow its users to do.

No, I disagree. This is not about enforcing laws here in the first line, or the constitution of whatever country at all. The main reason why Lindenlabs reacted promptly is: this could hurt their image great lengths and decrease their income great lenghts.

Face it, corporate plays a more and more important role in Second Life, it is making big bucks with Lindenlabs and is a thriving force and income for profit. But when Second Life’s image becomes equal in the public as some kind of wonderland, where child pornography is being tolerated by the company running it, then the first part to leave SL quickly is going to be the companies, because this broken image could hurt themself, too. Later also many residents would leave Second Life, too.

So it is either satisfying the needs of Lindenlabs to grow more or tolerating this behaviour of a small part of the community, which is illegal in many countries of the world and for sure would hurt the business great lengths, but not where the HQ of LL is situated.

Either way there would be complaints, but since a company wants and needs to make profit and tolerating this behaviour would hurt profit great lengths, the solution of it is without no doubt: making Second Life cleaner for all (age verficiation) and making it very clear, that they don’t tolerate such behaviour at all, even if it complies with the US law.

And while some are now complaining (what for?), I welcome this necessary step towards a cleaner Second Life and since it enables Lindenlabs the opportunity to stay much longer in business.

Business

Growth has slowed down

When you take a closer look at the key metrics of April or make diagrams out of them like here by Tateru Nine, who has been interviewed here about the growth, you can only come to one conclusion: growth is still there, but it has stalled. 

What are the reasons? There could be many. Perhaps the bad performance – but that’s something you experience after you’ve created an avatar, so perhaps not really. I personally think that the times of the big hype as Second Life as Web 3.0 are gone now – the time for bashing Second Life starts now, meaning usage and new account creations are going down and after that somewhat up again.

The question is: is this a good thing for a while? Yes. It gives Lindenlabs more time to work on their next generation architecture and some air to solve out some big issues. It is bad still in business terms since land sales should go down a little now, so I wonder how this affects the income of LL at all.

Business

Age verification again

The next big thing in the community hasn’t been the upcoming voice features or the introduction of sculpted prims (which are going to have only somewhat limited use), but the introduction of age verification to the platform. I’ve also written an entry about it, too.

Now we know the company which is going to do it. Well, they had to choose one, anyway, and there are not so much companies in that field.

Many people have disgruntled by the fact they need to verify their age if they want to enjoy mature content. The whole verification is a paradigm shift of Lindenlabs, meaning they are using the community to keep the platform cleaner. Now that the battle has calmed down, we all can take a somewhat clearer and better look at it.

Most of the people, who already have got credit card infos on their file, don’t see the usage of it, since other sites take you as verified just by entering your credit card number. But this is not even sufficient and enough in the USA, so you need to provide other data.

What’s the reasoning behind it? To clean the platform, make it better for companies and to avoid possible lawsuits. At the moment something like this could happen: a mother finds out, that her 13 year old daughter is playing in RL, having sex, perhaps has even been raped virtually. So she can still say at the moment: hey, Lindenlabs, I am going to sue you now over that, you haven’t done enough to keep my daughter from the main grid!

With the introduction of lawful age verification, though, Lindenlabs just could say: well, we did all the lawgiver told us to verify the age of your daughter, it’s all your fault.

What is the impact going to be of this verification? I don’t think it is going to be such a big thing, most things don’t fall into that category, what you’re doing at home is what you do at home, but of course some places and services need to be tagged. If you just walk around most normal places you should’nt need it at all.

But age verification is only one step; since LL says always the main grid is for adults only it could either happen, that one day the verification becomes mandatory for all or all questionable content has been tagged. If all questionable content has been tagged, well, there could be the possibility of a merger of the teen with the main grid.

At the end, you can never be sure if someone is of legal age or not; LL just can do all the lawful things to prevent people underage to come to the main grid and that’s it. And, by the way, there are enough places on the web where it is documented how to construct certain ID-numbers yourself and so on.

All in all this is a very necessary and, don’t forget it, long overdue step, to get the platform a cleaner place and reduce the access to questionable content.

Business

A thing I’d like to see: regional data centers

There is one thought that hit my mind when I read again the news about the possible opening of the server side software of Lindenlabs: it would really, really nice to have regional datacenters at least. Ok, having the possibility to host the servers on your own would be even better, but at least this step would be really nice in addition to the two datacenters in the USA.

Why? Simple: physics at work. What we all dislike is the almighty lag. Though the internet has become very fast, the connections between the continents are very fast, too, they still cannot beat physics.

But how does the lag involve physics? Well, even if the internet is fast, the maximum speed data can be transferred theoretically is light speed (roughly 300.000 km/s). You cannot cross that border. This means, the longer your connection gets, the longer it takes for the data to reach you. That’s quite simple physics.

The time packets need in the network to reach their host is usually measured in milliseconds. When people play at LAN-parties they usually have ping times < 20 ms, so that’s a very good time. Of course, when the way of your connection is, let’s say, 10.000 kms long, the information alone needs about 0.033 seconds to reach it’s target – one way, roughly estimated, that’s still less than from Paris to San Francisco, for example and this still doesn’t take into account the latency that several routers are adding up on the way. Of course, this means also no satellites!

But when your customers come from many different countries it’s sooner or later better to have a regional data center in that region to give them better access to the data, which means less delay and a much smoother and faster experience. Since in the top 10 of the origin of the SL players 43.24% are coming from Europe (more than from the USA), the installation of such a regional data center would be the next logical step for LL to give customers better service.

I mean, when you look at other popular online games, they usually have one-two server locations in the USA (West- and East-coast), one in Europe and one in Asia. That’s exactly because of the physics I explained earlier, and that’s why I’d like to see the openings of those regional data centers. The company needs to move where its customers are.

Of course, when then again they are going to open up the server side part and you can host a simulator on your own, this would not be really necessary anymore. You just get a rental machine somewhere, where it’s near your customers, get it up running and that’s it. Well, we are going to see where the future leads us.

Business

Eric Kintz from HP on Second Life

Eric Kintz, the vice president of global marketing strategy and excellence for HP, is running a very critical blog entry about second life. Taglein: Top 10 reasons as why I still need to be convinced about marketing on Second Life.

While he raises right points there, there’s one point missing: this is going to be the next big thing[tm], if done right, the start of something new in that kind of matter, if done right, so getting experiences in SL will help you adapt later to other virtual worlds more easily.