The Lindens are finally getting serious and are going to axe out ad farms on the mainland really soon, starting in October. Possible, though, is licensed advertising. Way to go!
The new rumored thing about Second Life just turns out to be a another messenger. It mixes instant messages and the usage of voice, so you can remain online and reachable for all of your friends while not logged in using the normal, big fat client.
This has been a logical step in my opinion if you want to play in the field of big business and be reachable. There have been alternatives around, for quite some time, which play in the thin client business, like Ajaxlife or Slinked, but this is now the first one coming directly from Linden Lab and the only one which uses the voice capabilites of Second Life, too.
Well... how is this thing going to be adopted? I guess, it's use will be not going to be so widespread, since if people really wanted to have something like that, they could have already used existing thingies like Skype for a long time and they have done that.
So the audience of this is going to be people who want to stay in touch with Second Life while being at work or whereever and who are afraid to give out other contact possibilities. That's all.
Second Life is growing again, which is a good thing. The concurrency level of logged in users is reaching new heights, so no one really knows why at the moment, and if it is going on like this we are going to have around 70K users logged in in two or three weeks. Nice.
What's bad about is, is that the underlying architecture of the grid is still the same and while it's been able to handle the normal loads now, it yesterday started to stutter badly, again. This hasn't happened in such drastic manner for quite some time, now. I guess it's really time that the new architecture, which is designed to scale more nicely, should be implemented and rolled out as soon as possible.