Axing out ad farms on the mainland
The Lindens are finally getting serious and are going to axe out ad farms on the mainland really soon, starting in October. Possible, though, is licensed advertising. Way to go!
The Lindens are finally getting serious and are going to axe out ad farms on the mainland really soon, starting in October. Possible, though, is licensed advertising. Way to go!
The new rumored thing about Second Life just turns out to be a another messenger. It mixes instant messages and the usage of voice, so you can remain online and reachable for all of your friends while not logged in using the normal, big fat client.
This has been a logical step in my opinion if you want to play in the field of big business and be reachable. There have been alternatives around, for quite some time, which play in the thin client business, like Ajaxlife or Slinked, but this is now the first one coming directly from Linden Lab and the only one which uses the voice capabilites of Second Life, too.
Well… how is this thing going to be adopted? I guess, it’s use will be not going to be so widespread, since if people really wanted to have something like that, they could have already used existing thingies like Skype for a long time and they have done that.
So the audience of this is going to be people who want to stay in touch with Second Life while being at work or whereever and who are afraid to give out other contact possibilities. That’s all.
Second Life is growing again, which is a good thing. The concurrency level of logged in users is reaching new heights, so no one really knows why at the moment, and if it is going on like this we are going to have around 70K users logged in in two or three weeks. Nice.
What’s bad about is, is that the underlying architecture of the grid is still the same and while it’s been able to handle the normal loads now, it yesterday started to stutter badly, again. This hasn’t happened in such drastic manner for quite some time, now. I guess it’s really time that the new architecture, which is designed to scale more nicely, should be implemented and rolled out as soon as possible.
Well, what’s new anyway in the meantime in SL?
Some things in Second Life just die hard or not at all, even if they don’t serve any purpose anymore. For example, this vote box to the left was in former days quite a common sight in Second Life.
It is a scripted device, made by Alberto Linden, and consists of 13 prims. It was used in times before traffic (aka as dwell) was invented to measure the popularity of a parcel. People just voted for it, all boxes where polled once a day and that’s how they got their measures in former times. Parcel owners got some stipends out of it, if it was a popular place (or something/somehow like that). You could just take of a station standing somewhere a copy, so it was really easy to get one.
At least it had a task its existence. But when traffic was introduced, the old mechanism of getting traffic was disabled. So those voting stations don’t serve any real purpose anymore, besided doing some nice sound effects when you touch them and eating away your prims.
Newbies still tend to believe those stations are useful; they are wrong. There are, though, some newer objects around, which mimic the design and look of the old station to a certain degree, but just act as counters, telling the owner which avatar voted for them at which time and date and that’s it, then. But since old habits die hard I expect to see them still for quite long on the grid in many clubs, belonging to owners, which don’t know better or are fond of them.
There’s still nothing more content creators in Second Life are fearing than the well known copybot. So still many vendors are using protection mechanisms, that worked with former versions of copybot by telling "!quit" in open chat, but those are not working anymore since aeons.
But still many vendors don’t seem to know or want to know and are getting on the nerves of their customers with that unnecessary noise…
There’ve been some new developments in SL lately which are worth mentioning:
And also something funny I’ve found in another blog: "Entering chat range: Prokofy Neva." Quite a funny chat transcript about how to call things in Second Life and more…
When I started going online back in 1994 the world was quite small. There were some local BBS around, I had my analogue modem with fast 14.400 bit/s, that needed to run over my phone line, and that was it. There’ve been services around, which were like bigger BBSes, like Compuserve or AOL, which ruled most of the market.
Then out of nowhere the Internet emerged. Compuserve, AOL and others were proprietary systems only, and the established companies needed to decide what to do. Well, they even didn’t notive the Internet and its potential first. Open standards, decentralized, not ruled by only one entity. This was something new and it wrecked their business models great lenghts. When the Internet started to became more and more important, the content of proprietary standards in AOL and Compuserve became less and less important and newsworthy since all this content drained into the Internet.
So what’s the lesson of it? A proprietary system is like an island. It might be nice for a while, but when something better becomes available, most of its content will shift definitely there, ruining your old business modell, forcing you to adapt. That’s why in my opinion Linden Lab is working at an open standard at the moment, because they don’t want to be the next Netscape. They still want to be in business in the next five years and this is definitely a way to achieve it.
Technorati : business, development, second life
This here seems to be the newest trend: since the standard avatar mesh
looks just plain right ugly at the feet some shoe designers started now
building shoes with builtin, more naturally looking toes. This looks
like this here then:
Quite an improvement, if you’re asking me. I wonder if those are going to sell very well… a very nice idea.
German magazine Focus Online has been running an interview with Mark Kingdon, new CEO of Linden Lab, about his goals with the company.
Seems M Linden is running around in a tux with headphones on his head. Why that? Because he feels that he’s like a conductor of a big orchestra but he also wants harmony like a music mixer.
About his role Kingdon says, that Philip Rosedale brought innovations to the company and that he wants to bring business to the company.
One point on his agenda is to smoothen down the learning curve for newbies. The first hours should be made considerable easier and it should be easier to register for a new character. He also wants to establish in world tutors which are going to help the newbies during their first steps and this is going to happen this year.
He wants those also based on his own experience, because his first login in Second Life was quite challenging to him, way too much overstrained. He didn’t know how to find his way around, how to move his avatar or how to dress it. It took him hours to understand the basic principles, but after that the WOW-effect took place and he began to be fascinated of this big world.
Kingdon also states that Linden Lab is making profit, even if many people are still not believing this. The main business area of the company is renting land at the moment, but he sees a shift from that to the trade of goods for the avatar. This is in Kingdon’s opinion the financial base for the future.
Asked that one of the bigger investors plans to sell Linden Lab, Kingdon denies a comment on that (who wouldn’t…), but tells that he wants to make a booming company out of Linden Lab and also going IPO might be an option for the future.
But first he thinks they need to work at the technic itself as foundation for their succes, meaning: not only should it become way easier to use Second Life at all, but it also needs to become more stable and reliable in the future as well.
He thinks that Second Life is still at the beginning if you take the number of users and their activities into account, but also a quite complex platform.
Kingdon also criticizes the media somewhat – he thinks Linden Lab is a pioneer with a very big thing going on. This project has been overhyped in the media world, leading to many people entering the world with expectations that Linden Lab was never be able to meet. He adds that even if it was not the intention of the media they somewhat damaged Linden Lab with it. Later he adds, that Linden Lab was also profiting of media coverage quite much, but the hype was too much for them and they were not able tho handle it, he calls it bad timing.
Being asked if he could recommend companies at the moment to use Second Life for their business he says: not really at the moment, better wait for the near future when things have turned out for the better. He’s not telling them to stay away at all though, if they want to try out things and such, like IBM does or universities.
Being asked about how is it possible to bring commercial and private interests of users under one hat, he says they’re thinking about it, there’s no universal platform for all and everyone in his opinion. He thinks, that in the future Second Life is going to have to entrypoints/logins for users: one for private users and one for business people.
My opinion on this interview is: he’s trying to be honest and I hope he’s going to be able to achieve his goals of getting a lower learning curve at the beginning, easier usage and of a more stable platform after all. Those are quite important points to have if you want more users.
He’s also holding the hopes down for business at the moment, knowing that a bad experience might lead to business leaving quite fast, so better first stabilize it and then take on other things again. Wise choice.
In terms of making more profit, well, we are going to see how those ideas might work or not. At the moment it is just land sales, quite simple. And beside that, I guess, we are going to see a balkanization in the platform in the near future, like we already have with the Teen grid: we are going to have an Adult grid for all the nice, nitty, gritty stuff, but for business there’s also going to be an own Business grid in the near future with no mature content at all. If he really wants to target companies more again this is something that might help the growth of Second Life big lengths and not necesarrily a bad thing.
Technorati : ceo, interview, second life